Blog

Ravi is currently a Subject Matter Expert in Motion Perception at Jaguar Land Rover, where he has been advancing the company’s XR and Metaverse initiatives. With a background in applied research and a deep understanding of immersive technologies, he specializes in the intersection of motion perception and virtual environments, particularly within the context of movingRead more

Dr. Aimé Tiadi is a Human Factors Discipline Leader at VALEO and Human Factors Expert, focusing on Driver Monitoring Systems (DMS) for detecting driver drowsiness and occupant distraction and unresponsive driving. His work included, leading Human Factor Activities, defining detection algorithms, contributing to automotive RFQs, conducting expert annotations, and correlating algorithm performance with user experience.Read more

Andrea Upmann studied mechanical engineering at RWTH Aachen and worked for 14 years in overall vehicle development at Ford-Werke GmbH before her appointment. At RWTH Aachen she is now the Vice Dean for Studies and Teaching in the Aerospace & Automotive Engineering Department. Andrea is also an EU ADAS Core Engineer at Ford-Werke GmbH, workingRead more

Esther Del Portillo Cuartero is a User Experience Researcher at McLaren Automotive, specializing in the development of intuitive and high-performance in-car experiences. With a master’s degree in design engineering from Imperial College London, she brings a strong technical and human-centered design perspective to automotive innovation. Passionate about integrating research into cutting-edge vehicle development, Esther focusesRead more

Danilo holds a bachelor’s degree in Control and Automation Engineering from Universidade de Fortaleza (Brazil) and received his master’s degree in Aeronautical Engineering from the traditional Instituto Tecnológico de Aeronáutica (ITA – Brazil) in 2016 after completing a joint program between ITA and the aerospace manufacturer Embraer. At the aerospace industry, he worked at EmbraerRead more

Alfonso specializes in the seamless integration of Electric and Electronic (E/E), Advanced Driver Assistance Systems (ADAS), and Human Machine Interface (HMI) systems within the upper body environment of vehicles. Serving as a crucial interface between BiW&Trim development and the evolving trends of digitalization, automation, and electrification in the automotive industry. As the Product Owner ofRead more

Dr. Patrick Bartsch has been a Principal Product Technology Evangelist at Amazon Web Services (AWS) since 2020, bringing nearly two decades of global automotive industry experience to his role. His work focuses on enhancing automotive software development experiences, virtualizing embedded development targets, and leveraging generative AI to support in-vehicle software design, development, validation, and verification.Read more

Laura is the Design Group Manager for Conversational AI Experiences at General Motors, where she leads innovative efforts to enhance customer interactions through voice and sonic design. With over nine years at GM, her roles have included CX Conversation Design Lead and Lead Voice Interaction Designer, showcasing her expertise in human-machine interaction. Laura’s background includesRead more

Antonio Cobaleda-Cordero is a Spanish design engineer and researcher based in Sweden, who is currently leading the UX research conducted at Polestar Design. Antonio has over 13 years of experience across various roles in product design, development, research, and innovation, both in academia and industry. After completing his Ph.D. in Human-Technology-Design, he transitioned into theRead more

Christian has a technical background, starting his career 25 years ago, at the very basis of the automotive industry, as a workshop mechanic. After continuing his education, he worked in several areas of the automotive industry: Leading technical training, and being responsible for technical support and warranty management at different OEMs, he is now leadingRead more