Ceres Holographics is enabling next-generation transparent displays through an innovative approach to the design and manufacture of holographic optical elements (HOEs). Our unique mastering and production technology delivers the scale and performance required for transparent display in automotive applications. At the heart of our solution is a digitally-controlled mastering and replication technology that has been in development for more than a decade. Now available as a commercial offering, Ceres produces high quality, precision-engineered holograms faster and in a repeatable, scalable, cost-effective way not possible with previous generation analogue methods. Our main business focus is on the automotive sector to deliver HUD and other transparent display systems, improving passenger safety and comfort. Conventional optics make large area HUDs too bulky and expensive. Ceres’ HOEs solve this problem and, when an HOE is integrated in the windshield, deliver the optical power, field of view, and quality in a smaller footprint to fit a wider range of vehicles at a lower cost. Ceres Holographics enables a new class of transparent display systems for front, side and rear windows. We have strategic partnerships with key suppliers throughout the automotive supply chain, and are engagements with automakers and tier one automotive suppliers around the world.