Antonio Cobaleda Cordero is a Spanish design engineer with +12 years of experience in product design, innovation, and development, and a trajectory firmly rooted in both academia and industry. He has worked as a user/UX researcher, product developer, and innovation consultant in organisations of all sizes, public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and user-centric future for electric mobility. His current role at Polestar as Senior User Researcher focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon. The Polestar 0 project supports the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero.