With an academic background in cognitive science, communication and psychology, Christoph held several positions in internationally operating companies. Focusing on communication, he is driving success and global business for employers in the renewable energies, mechanical engineering, commercial machinery, and mobility sectors.
Due to his expertise in working for and with private enterprises, business partners, industry associations, and political institutions as well as his technical understanding of software and upcoming technologies like artificial intelligence, Elektrobit Automotive GmbH hired him in 2022 as a solution marketing expert for their Digital Life Experience solutions portfolio.
Solution Study
Thursday, June 19
11:45 am - 12:15 pm
Live in Berlin
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Expressing our identity is a major need in all aspects of life. When it comes to our vehicles, we select the model, paint job, materials, rims, etc. The evolution of our cockpits expands personalization possibilities beyond physical to digital aspects: The user interface on screens, voice assistants, and lighting systems. As generative AI (GenAI) and especially large language models like Google’s Gemini and OpenAI’s ChatGPT are entering our vehicles, human-like conversation with digital buddies becomes a vital feature for OEMs to differentiate from competitors. Opening the HMI user interface for personalization through such AI companions, adds to an immersive, entertaining, and satisfying driving experience.
In this presentation, our experts will shed light on this development, show opportunities, and give insights into the integration of GenAI into Elektrobit’s next-generation cockpit.