I am passionate about improving the relationship between people and technology with the goal of creating safe and innovative HMI. At Arrival, I work as a Human Factors Specialist responsible for Human Factors Attribute and Guidelines definition across Arrival and all programmes in addition to leading the development of various Human Factors features.

Arrival Ltd is a British automobile company headquartered in London, UK[4] that develops electric vehicles, primarily lightweight commercial vehicles. In June 2020, Arrival announced a new passenger bus designed for coronavirus-era social distancing. In December 2020, Arrival established its North American headquarters in Charlotte, NC, USA R&D takes place at their facility in Banbury, Oxfordshire. In March 2020, Arrival acquired a new factory in Bicester with plans to be operational by 2021 and start production in 2022. Arrival claim that their electric vehicles are the first EVs that cost the same as petrol and diesel equivalents. The company has created an electric vehicle platform which can be scaled to make many variants in multiple vehicle categories.