Iris Lydorf has a diploma in cognitive psychology and cognitive ergonomics. Her work focuses on human-machine interface in the field of automotive.

For almost 10 years Iris works for the Ford Motor Company where she is part of the core HMI Team of Dr. Stefan Becker. Within this team, Iris is responsible for usability and UX testing as well as working on concept development for future Human Machine Interfaces

Ford-Werke GmbH is a German car manufacturer headquartered in Niehl, Cologne, North Rhine-Westphalia and a subsidiary of Ford of Europe, which in turn is a subsidiary of Ford Motor Company. Ford-Werke GmbH is A company with a long tradition in Germany Since the start of Ford in Germany in 1925 in Berlin, the automobile manufacturer has produced more than 40 million vehicles in Germany and Belgium. Since 1930, Cologne has been the seat of the company and, since 1998, the seat of the administration of Ford Europa, which is responsible for 50 markets. Cologne is also the main production plant for the Ford Fiesta. In the Domstadt, the manufacturer employs 17,300 people. More than 6,000 will be added to the Ford plant in Saarlouis, the European headquarters for the Ford Focus. In Germany, around 25,000 employees work for Ford. More than 80 percent of the production in Cologne and Saarlouis are destined for export - the most important foreign markets are the UK, France, Italy and Benelux. But also distant destinations like Brunei, Japan and Tahiti are supplied