The demand for an exceptional in-car experience is driving innovation, however, the speed of innovation is outpacing user input in the development process. Do drivers and passengers find value in the latest features and functions? What delights and engages them? To capture market share with the best-in-class experience, manufacturers and OEMs must understand what users want and expect from their car’s interface and entertainment options, both digital and analog features. What are the quick wins to meet user needs and, long term, what are the use cases for idle time that can be captured? With the Automotive Experience Score (AXS), design teams can quickly gather competitor intelligence on a global scale. Learn what drivers in the US, India, China, Japan, and Germany think about your competitor’s interface, button quantity and placement, display size and orientation, software functionalities, features, and more. The AXS dynamic online dashboard provides insights into the user experience (UX) and enables teams to explore and compare the UX impact of various elements. Supported by rigorous statistical validation and informed by preliminary studies, the AXS is constantly evolving, with new cars being added rapidly, expanding the benchmark’s coverage in real-time.

• Quickly understand what experience users want from their vehicles using a dynamic online dashboard.
• At the push of a button, gather competitive intelligence that offers a clear understanding of quick wins and opportunities in five key global markets.
• Deep dive into the connections between digital and analog car properties and UX ratings with measured, qualitative, quantitative, and UX expert insight.