UX is a multidisciplinary approach based on an iterative test-and-learn process to improve the design. Mockups and HMI prototypes are essential in this iterative process for designing and conducting expert assessments or user tests. In recent years, virtual tools have advanced significantly, providing new opportunities to digitalize mockups and prototypes and iterate more efficiently. In this communication, you will get an overview of the possibilities offered by VR tools specifically in automotive design, map their applications in the UX approach, and address the related questions and challenges.

You will hear more about:

• Iterative UX approach and evolution of prototyping solutions towards VR
• Evolution of VR tools (such as VR headsets, VR tools, plugin, phygital, monitoring) including illustration of tools used at Stellantis
• Which tools are suitable for specific UX needs (such as design, evaluation, communication)?
• Pros and cons of VR tools
• Questions and challenges related to using VR tools in the UX field

Adaptive AI Assistants: How can AI personalize interactions based on driver behavior, preferences, and situational awareness?

Multimodal Interfaces: What are the best approaches to integrating voice, gestures, and touch for seamless and efficient communication?

Trust & Safety: How can AI-driven HMI enhance user trust while minimizing cognitive load and driving distractions?

Specialized Vehicles & Global Perspectives: How can AI adapt to different vehicle types, regulatory environments, and cultural expectations?

Simulation & Predictive UX: What role does AI play in optimizing real-time user experience, predictive assistance, and proactive safety interventions?