Maximilian Vogel is Co-Founder and Managing Director of BIG PICTURE GmbH in Berlin.
He is passionate about researching and developing truly natural language user interfaces, talking systems and avatars with recognizable identity and character. The basis for this are the extremely fast developments in the field of machine learning and in particular in large language models (LLM). Maximilian Vogel works in this area on completely new applications and business models as well as on new customer touchpoints that offer a significantly better user experience and thus more joy-of-use, ease-of-use and ease-of-learning. Maximilian Vogel has personally helped to develop many successful digital platforms and apps for brands in the mobility sector such as Audi, BMW, Mercedes, General Motors and a range of solutions for the logistics industry.

BIG PICTURE GmbH is a digital transformation boutique established in Berlin in 2007 and is part of the Experience One Group. Whether our clients want to make things talk like real people, provide a great customer experience to millions of shoppers, trade commodities in megatons or control thousands of trucks on the road: We love using the most innovative technologies to transform familiar business models and processes. We optimize software, re-engineer old processes using Large Language Models and Machine Learning. We create digital strategies to optimize businesses and of course we roll out platform in every market in the world.