Neha is a passionate advocate for Human-Centered Design, an Interactive Design Research lead at the Human Factors Design and Research team at Ford Motor Company. She focuses on HMI artifacts, augmented reality studies, and human factors research for advanced vehicle technologies. With a Master’s in Human-Computer Interaction, she has extensive experience in rapid prototyping and interaction design, specializing in user research, usability engineering, information architecture, data visualization, system thinking, and design thinking. Her previous roles include leading large-scale user research, experimental design at Ford, and user experience design at INVIA Medical Imaging Solutions and Indiana University Health. Neha strives to create intuitive and effective user experiences by leveraging empathy and data-driven design.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide.