Sara Storm

Speaker

Sara Storm

Senior UX Strategist HMI Platform, Zeekr Technology Europe

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry.
Sara's career has been dedicated to understanding customers, starting as an Art Director in marketing and transitioning to UX, Product, Service, and Business design. Her drive to help customers has always been at the core of her work. With a strong background, innovative approach, and commitment to user-centric design, she has taken on roles as a Design Advisor and UX Strategist, focusing on simplifying user interactions in-car HMIs. Sara is passionate about leveraging her skills to enhance user satisfaction and drive technological advancements in the automotive sector.

The Pop in Your Job: I believe simplicity is key in design. Too often, we overcomplicate things, making it difficult for users to understand and engage with our products. My passion for UX stems from a commitment to seeing the world through the user's eyes. By truly understanding their perspectives and needs, we can create solutions that are intuitive and easy to use. My goal is always to make things simpler for the user, ensuring that their experience is seamless and enjoyable.

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Sessions

AI as the Co-Pilot – How Is Intelligent Technology Transforming Automotive HMI for a Smarter, More Intuitive User Experience?

Panel Discussion

Monday, June 16

06:30 pm - 07:15 pm

Live in Berlin

Less Details

Adaptive AI Assistants: How can AI personalize interactions based on driver behavior, preferences, and situational awareness?

Multimodal Interfaces: What are the best approaches to integrating voice, gestures, and touch for seamless and efficient communication?

Trust & Safety: How can AI-driven HMI enhance user trust while minimizing cognitive load and driving distractions?

Specialized Vehicles & Global Perspectives: How can AI adapt to different vehicle types, regulatory environments, and cultural expectations?

Simulation & Predictive UX: What role does AI play in optimizing real-time user experience, predictive assistance, and proactive safety interventions?

Panel Discussion

How Can We Streamline Complexity to Enhance User Interactions in Car HMIs?

3 | Navigating HMI Complexity Café

Tuesday, June 17

11:10 am - 03:10 pm

Live in Berlin

Less Details

How can we design intuitive interfaces that help users easily remember interaction methods?
What strategies can be employed to provide clear and immediate feedback to users?
How can we ensure that users can seamlessly switch between different interaction methods?
What are the best practices for minimizing cognitive load in complex HMIs?
How can user training and onboarding be optimized to improve familiarity with HMI interactions?

Workshop

World Café Harvesting Session

Tuesday, June 17

03:40 pm - 04:15 pm

Live in Berlin

Less Details

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.

Presentation

Company

Zeekr Technology Europe

https://www.zeekrtech.eu/

Zeekr is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s ambition is to become a true mobility solution provider. Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise.

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