Augmented Reality has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discuss the

challenges in achieving them, and outline the path forward to making this vision a reality.

• Practical applications of AR in automotive HMIs, enhancing trust, safety, and comfort
• Challenges hindering the adoption of automotive AR
• Approaches to enable immersive AR experiences