Today’s dynamic of the In-Vehicle Infotainment ecosystem and the new paradigms of autonomous driving, electrification & user behavior change reshape vehicle concepts. Mobility is no longer a passive form of spending time. More entertainment apps are getting into cars, but is their consumption rising too?

What are consumers’ expectations in 2024? How to bring users closer to your car service and keep them wanting to come back? In this session, you will learn:

• What learnings from Smart TV and mobile experiences can we use to build unique entertainment experiences for cars
• How being content-centric allows us to build meaningful services
• How OEMs can solve the “time-to-content” challenge