Peter Rössger is the founder of beyond HMI/////. We focus on creating knowledge on HMIs, usability, and user experience for the automotive industry, the Industrial Internet, mobile machinery, and software applications. We perform studies on usability and user experience. We use our knowledge to develop HMI concepts for our customers. Until early 2015 Peter was Business Development Director at TES Electronic Solutions GmbH. During his 12 years with Harman Automotive he created HMI concepts for automotive OEMs like Mercedes, Porsche, Toyota, Hyundai, PSA, Ferrari, and Harley Davidson. For Daimler, he worked 4 years in driver-vehicle interaction. Peter holds a doctoral degree in Human Factors Engineering from the Technical University of Berlin. He published various papers on usability, user experience, cross-cultural HMIs, and autonomous driving. He lives at Böblingen near Stuttgart, Berlin, and at Port d'Andratx, Mallorca.