Laura is the Design Group Manager for Conversational AI Experiences at General Motors, where she leads innovative efforts to enhance customer interactions through voice and sonic design. With over nine years at GM, her roles have included CX Conversation Design Lead and Lead Voice Interaction Designer, showcasing her expertise in human-machine interaction. Laura’s background includes linguistic data annotation for speech recognition software and academic roles in linguistics and modern languages. She holds a Ph.D. in Computer-Mediated Communication from the University of Haifa and a Master’s in Linguistics from Universidad Nacional de Córdoba. Her work bridges technology, design, and human connection.

At General Motors, we are passionate about designing, building and selling the world’s best vehicles. This vision unites us as a team each and every day and is the hallmark of our customer-driven culture. We set high standards for our company so that we can give you the best cars, trucks and SUVs. It’s our commitment to deliver vehicles with compelling designs, flawless quality and reliability, and leading safety, fuel economy and infotainment features. The very things that create that special bond between driver and vehicle. Whether it’s a Chevrolet, Buick, GMC, Cadillac, Opel, Vauxhall, or Holden, making the world’s best vehicles can only happen with the world’s greatest employees. We take great pride in our work and take great care to deliver exceptional cars and a positive ownership experience to our customers in 140 countries around the world.