Case Study
Friday, June 20
09:30 AM - 10:00 AM
Live in Berlin
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UX is a multidisciplinary approach based on an iterative test-and-learn process in order to improve the design. Mockups and HMI prototypes are essential in this iterative process for designing and conducting expert assessments or user tests. In recent years, virtual tools have advanced significantly, providing new opportunities to digitalize mockups and prototypes and iterate more efficiently. In this communication, I aim to give an overview of the possibilities offered by VR tools specifically in automotive design, map their applications in the UX approach, and address the related questions and challenges.
Our vision: offer clean, connected, affordable and sure mobility solutions. Our Company’s strength lies in the diversity and passion of our people all around the world and the rich portfolio of iconic automotive brands.