Case Study: Empowering UX with VR — Tools, Applications, and Challenges

Session

Empowering UX with VR — Tools, Applications, and Challenges

Case Study

Monday, June 16

09:30 AM - 09:55 AM

Live in Berlin

Less Details

UX is a multidisciplinary approach based on an iterative test-and-learn process to improve the design. Mockups and HMI prototypes are essential in this iterative process for designing and conducting expert assessments or user tests. In recent years, virtual tools have advanced significantly, providing new opportunities to digitalize mockups and prototypes and iterate more efficiently. In this communication, you will get an overview of the possibilities offered by VR tools specifically in automotive design, map their applications in the UX approach, and address the related questions and challenges.

You will hear more about:

Iterative UX approach and evolution of prototyping solutions towards VR
Evolution of VR tools (such as VR headsets, VR tools, plugin, phygital, monitoring) including illustration of tools used at Stellantis
Which tools are suitable for specific UX needs (such as design, evaluation, communication)?
Pros and cons of VR tools
Questions and challenges related to using VR tools in the UX field

Presentation

Speaker

Laurent Nicolas

UX&HMI Senior Fellow - Director, Stellantis

Laurent Nicolas is UX&HMI Senior Fellow at Stellantis and Head of the French UX cross-functional platform. With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 25 years of experience in driving innovation and developing automotive user experiences through the design of automotive cockpits, driving assistances, infotainment systems, and embedded features.

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Company

Stellantis

https://www.stellantis.com/

Stellantis, a constellation of 14 iconic automotive brands and two mobility arms, transcends the realm of transportation to focus on the essence of moving people and fostering connections. In the pursuit of transforming into a sustainable mobility tech company, Stellantis adheres to the visionary Dare Forward 2030 strategic plan, charting a course for carbon net zero by 2038(1) and unrivaled value creation for all stakeholders. Renowned for leading the charge in electrification and software development, Stellantis places cutting-edge technologies at the core of its products and services. With an unwavering commitment to customers and strategic partnerships with industry leaders, the company aspires to pioneer breakthroughs in sustainable mobility across diverse fronts, encompassing autonomous, connected, electrified, shared, and pre-owned vehicles, as well as micro-mobility, commercial vehicles, and electric aircraft.

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