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Session

Case Study

Monday, December 09

09:45 AM - 10:15 AM

Live in Berlin

Less Details

The innovative use of biophysiological metrics is revolutionizing the objective assessment of in-cabin comfort features in modern vehicles. Traditional methods of evaluating comfort often rely on subjective feedback, which can be inconsistent and biased. By leveraging advanced biophysiological measurements such as heart rate variability, skin conductance, and eye tracking, This presentation will demonstrate how to gain precise, real-time insights into how different in-cabin features, such as seating, climate control, and lighting, affect the overall well-being of passengers. This approach not only enhances the accuracy of comfort assessments but also provides actionable data to optimize vehicle design for improved user experience.

You will get insights into:

  • Using heart rate variability, skin conductance, and eye tracking for real-time comfort data
  • Achieving consistent and unbiased comfort insights beyond subjective feedback
  • Refining seating, climate control, and lighting with actionable biophysiological data
Presentation

Speaker

Mansoor Nasir

Research Engineer, Ford Motor Company

I am an experienced research engineer/scientist and a problem solver with a broad background in advanced engineering. I have extensive experience with the complete development cycle of new technologies from background research to design, modeling, manufacturing, testing and validation. I have developed sophisticated sensors and transducers for a variety of sensing applications and more recently have worked in driver safety, human factors and HMI systems for Automated driving modes. I am a passionate learner with a strong work ethic and an experienced educator.

The Pop in Your Job:
I am motivated by the desire to learn something new every day as well as collaborating with people with diverse backgrounds. I am driven to tackle tough problems that require an understanding of human behavior and engineering principles. For me, work becomes enjoyable when my projects can make improvements on how people use and benefit from technology.

Company

Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide.

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