With NIO’s revolutionary approach, we redefine the car, from a driving space, into the extension of the living space. It is reflected not only in the car design, but in the car’s digital experience, which consists of numerous features and updates available to the users with the help of different interfaces.

In this session:

• We’ll explore how to best apply in-car connectivity to creating a lifestyle for our users, to go beyond safety and comfort into a truly emotional experience, into the extension of the living space.
• We’ll talk about anticipating the users’ wishes and creating a truly intuitive system.
• We’ll go into personalizing the experience, with the goal of achieving the ultimate customization of the car.
• We’ll look into the past, the present and the future of the in-car digital experience at NIO.
• We’ll see what role NOMI, the voice assistant, plays in all the above.