From almost no HMI and no digital interactions to massive (TV) displays, the history of a vehicle’s interior has gone through massive changes. Where are we today? Can we predict any future trends?

How are designers influencing positively and negatively the driver and the other passengers’ experience?

The interior of the vehicle has been massively reshaped and multiple solutions are now adopted from the OEMs. Is there a correlation between digital experience and brand value? We, as designers, have the responsibility of providing a safe driving experience without losing entertainment and content.

Less (screens) is more (elegance, safety, innovation…)?

Hear about:

• Current approach to the digital experience
• Advantages/disadvantages and the impacts of digital interfaces
• Trends and expectations for the next generation of vehicles