Laurent Nicolas is UX&HMI Senior Fellow at Stellantis and Head of the French UX cross-functional platform. With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 25 years of experience in driving innovation and developing automotive user experiences through the design of automotive cockpits, driving assistances, infotainment systems, and embedded features.

Abu Miah is a Research Analyst at ABI Research, specializing in the Smart Mobility and Automotive team. With three years of experience in research across corporate Environmental, Social, and Governance (ESG) issues and the automotive industry, Abu has expertise in evaluating and forecasting emerging technologies in vehicles, such as in-car gaming and passenger-seat displays, and delivering actionable insights for the strategy, integration, and monetization of connected and software-defined vehicle (SDV) features. These span HMI and technology architectures, in-vehicle infotainment, and connectivity, among several other domains in the vehicle.

• The Pop in Your Job:
Being at the intersection of the technology innovators and implementers of the automotive industry has given me a lot of perspective on what is needed to bring about change. It's a fascinating time to be working in this industry and after witnessing how OEMs, Tier Ones, and other stakeholders in the industry have adapted over the last few years, I'm excited to see how we fare in the last half of this decade.

Edouard Da Silva is the Vice President of Cockpit of the Future at FORVIA, leading advancements in connected in-cabin experiences and holistic Human-Machine Interface (HMI) solutions. With over 15 years of expertise in product innovation, he has played a pivotal role in shaping next-generation vehicle interiors. Prior to his current role, he led the global Cockpit HMI Product Line at FORVIA and managed advanced biometric authentication and EMV payment solutions at Oberthur Technologies. Passionate about user-centric technology and seamless digital experiences, Edouard is at the forefront of transforming mobility through smart, intuitive, and immersive cockpit solutions.

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry.
Sara's career has been dedicated to understanding customers, starting as an Art Director in marketing and transitioning to UX, Product, Service, and Business design. Her drive to help customers has always been at the core of her work. With a strong background, innovative approach, and commitment to user-centric design, she has taken on roles as a Design Advisor and UX Strategist, focusing on simplifying user interactions in-car HMIs. Sara is passionate about leveraging her skills to enhance user satisfaction and drive technological advancements in the automotive sector.

The Pop in Your Job: I believe simplicity is key in design. Too often, we overcomplicate things, making it difficult for users to understand and engage with our products. My passion for UX stems from a commitment to seeing the world through the user's eyes. By truly understanding their perspectives and needs, we can create solutions that are intuitive and easy to use. My goal is always to make things simpler for the user, ensuring that their experience is seamless and enjoyable.

Stellantis, a constellation of 14 iconic automotive brands and two mobility arms, transcends the realm of transportation to focus on the essence of moving people and fostering connections. In the pursuit of transforming into a sustainable mobility tech company, Stellantis adheres to the visionary Dare Forward 2030 strategic plan, charting a course for carbon net zero by 2038(1) and unrivaled value creation for all stakeholders. Renowned for leading the charge in electrification and software development, Stellantis places cutting-edge technologies at the core of its products and services. With an unwavering commitment to customers and strategic partnerships with industry leaders, the company aspires to pioneer breakthroughs in sustainable mobility across diverse fronts, encompassing autonomous, connected, electrified, shared, and pre-owned vehicles, as well as micro-mobility, commercial vehicles, and electric aircraft.

ABI Research is uniquely positioned at the intersection of end-market companies and technology solution providers, serving as the bridge that seamlessly connects these two segments by driving successful technology implementations and delivering strategies proven to attract and retain customers.

FORVIA, the 7th global automotive technology supplier, comprises the complementary technology and industrial strengths of Faurecia and HELLA. With around 260 industrial sites and 78 R&D centers, over 150,000 people, including more than 15,000 R&D engineers across 40+ countries, FORVIA provides a unique and comprehensive approach to the automotive challenges of today and tomorrow. Composed of 6 business groups and a strong IP portfolio of over 13,000 patents, FORVIA is focused on becoming the preferred innovation and integration partner for OEMS worldwide. In 2023, the Group achieved a consolidated revenue of 27.25 billion euros. FORVIA aims to be a change maker committed to foreseeing and making the mobility transformation happen.

Zeekr is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s ambition is to become a true mobility solution provider. Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise.