Laurent Nicolas is UX&HMI Senior Fellow at Stellantis and Head of the French UX cross-functional platform. With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 25 years of experience in driving innovation and developing automotive user experiences through the design of automotive cockpits, driving assistances, infotainment systems, and embedded features.

Abu Miah is a Research Analyst at ABI Research, specializing in the Smart Mobility and Automotive team. With three years of experience in research across corporate Environmental, Social, and Governance (ESG) issues and the automotive industry, Abu has expertise in evaluating and forecasting emerging technologies in vehicles, such as in-car gaming and passenger-seat displays, and delivering actionable insights for the strategy, integration, and monetization of connected and software-defined vehicle (SDV) features. These span HMI and technology architectures, in-vehicle infotainment, and connectivity, among several other domains in the vehicle.

• The Pop in Your Job:
Being at the intersection of the technology innovators and implementers of the automotive industry has given me a lot of perspective on what is needed to bring about change. It's a fascinating time to be working in this industry and after witnessing how OEMs, Tier Ones, and other stakeholders in the industry have adapted over the last few years, I'm excited to see how we fare in the last half of this decade.

Edouard Da Silva is the Vice President of Cockpit of the Future at FORVIA, leading advancements in connected in-cabin experiences and holistic Human-Machine Interface (HMI) solutions. With over 15 years of expertise in product innovation, he has played a pivotal role in shaping next-generation vehicle interiors. Prior to his current role, he led the global Cockpit HMI Product Line at FORVIA and managed advanced biometric authentication and EMV payment solutions at Oberthur Technologies. Passionate about user-centric technology and seamless digital experiences, Edouard is at the forefront of transforming mobility through smart, intuitive, and immersive cockpit solutions.

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry.
Sara's career has been dedicated to understanding customers, starting as an Art Director in marketing and transitioning to UX, Product, Service, and Business design. Her drive to help customers has always been at the core of her work. With a strong background, innovative approach, and commitment to user-centric design, she has taken on roles as a Design Advisor and UX Strategist, focusing on simplifying user interactions in-car HMIs. Sara is passionate about leveraging her skills to enhance user satisfaction and drive technological advancements in the automotive sector.

The Pop in Your Job: I believe simplicity is key in design. Too often, we overcomplicate things, making it difficult for users to understand and engage with our products. My passion for UX stems from a commitment to seeing the world through the user's eyes. By truly understanding their perspectives and needs, we can create solutions that are intuitive and easy to use. My goal is always to make things simpler for the user, ensuring that their experience is seamless and enjoyable.