Solution Study
Thursday, June 19
12:45 PM - 01:15 PM
Live in Berlin
Less Details
The demand for an exceptional in-car experience is driving innovation, however, the speed of innovation is outpacing user input in the development process. Do drivers and passengers find value in the latest features and functions? What delights and engages them? To capture market share with the best-in-class experience, manufacturers and OEMs must understand what users want and expect from their car’s interface and entertainment options, both digital and analog features. What are the quick wins to meet user needs and, long term, what are the use cases for idle time that can be captured? With the Automotive Experience Score (AXS), design teams can quickly gather competitor intelligence on a global scale. Learn what drivers in the US, India, China, Japan, and Germany think about your competitor’s interface, button quantity and placement, display size and orientation, software functionalities, features, and more. The AXS dynamic online dashboard provides insights into the user experience (UX) and enables teams to explore and compare the UX impact of various elements. Supported by rigorous statistical validation and informed by preliminary studies, the AXS is constantly evolving, with new cars being added rapidly, expanding the benchmark’s coverage in real-time.
Wolfgang Waxenberger has worked in UX for more than 20 years, most of the time in a leadership role in several UX teams and companies. While his main role is in management, his love is automotive UX research. Wolfgang is a co-founder of uintent GmbH, a UX and human factors research agency, and ReSight Global, an organization of UX and human factors agencies from around the world.
I have been working as a user experience researcher since 2004 and am a co-founder of uintent. My initial focus in UX research was on non-touch mobile phones (this was before the iPhone), and e-commerce sites afterward. In 2012 I switched to evaluating car HMIs. I have since tested more than 100 car HMIs from many different OEMs. I have tested anything from very early prototypes to production models, in a variety of contexts (real traffic, test tracks, simulator, lab), and conducted car HMI studies on three continents. I have co-developed a benchmarking system for car HMI UX performance, and am currently focused on the UX of in-car multi-screen systems.