Solution Study
Friday, June 28
10:00 AM - 10:30 AM
Live in Berlin
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Augmented Reality (AR) has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discuss the challenges in achieving them, and outline the path forward to making this vision a reality.
Soma has over 10 years of experience developing Automated Driving and ADAS functions at European Tier-1 suppliers, such as ZF, Bosch and Qualcomm. At Basemark, Soma is leading the development of Rocksolid AR, a full-stack automotive AR solution which is revolutionizing AR application development.