Solution Study
Thursday, June 27
06:00 PM - 06:30 PM
Live in Berlin
Less Details
Imagine a future where every transparent surface in a vehicle has the potential to be an information display. Imagine the endless possibilities to deliver and display real-time data, relevant and targeted information, enhancing safety, convenience, connectivity, and so much more. Ceres hologram mastering and HoloFlekt® film manufacturing capability, make that dream possible today with precision-engineered display solutions that can enable transparent surfaces to display information – opening up a world of opportunities for automotive OEMs and HMI designers. This presentation delves into the Ceres technology that makes this all possible, provides important insights into the range of display configurations that are possible to implement, and gives insight into manufacturing readiness – including the downstream windshield lamination process developed by Eastman Chemical. Finally, it outlines new support resources and opportunities for OEMs to design, develop, and test new engaging content for this new display medium, enabling HMI and UX that will enhance safety, comfort and desirability for drivers and passengers.
Gain insights into:
Andy Travers is an accomplished CEO with a proven track record in technology startups across the semiconductor IP, mobile, and photonics sectors. He brings 20+ years of expertise in technology IP commercialization, business development, corporate management and fund raising to Ceres Holographics. After joining Ceres in 2014 to assess new commercial opportunities and set the strategy for the company, he has been instrumental in raising venture capital, grant funding, and recruiting the team to industrialize Ceres innovative holographic mastering and manufacturing technology for new transparent and augmented reality display applications for the automotive, transport and consumer markets.
The Pop in Your Job:
Bringing new technology to market is a buzz, and of course, seeing at the end, positive commercial results and business success that started with a well-thought-out original technical, business, and fund-raising plan is very satisfying. But the journey along the way is exciting and no day is really the same.