Solution Study
Monday, June 16
09:00 AM - 09:30 AM
Live in Berlin
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Expressing our identity is a major need in all aspects of life. Regarding our vehicles, we select the model, paint job, materials, rims, etc. The evolution of our cockpits expands personalization possibilities beyond physical to digital aspects: The user interface on screens, voice assistants, and lighting systems. As generative AI (GenAI) and especially large language models like Google’s Gemini and OpenAI’s ChatGPT are entering our vehicles, human-like conversation with digital buddies becomes a vital
feature for OEMs to differentiate from competitors. Opening the HMI user interface for personalization through such AI companions adds to an immersive, entertaining, and satisfying driving experience.
In this presentation: