Solution Study
Thursday, June 19
10:15 AM - 10:45 AM
Live in Berlin
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As automotive technology advances, drivers are faced with a choice between phone mirroring systems and embedded In-Vehicle Infotainment (IVI) systems. This topic delves into user preferences and expectations for these competing technologies. Phone mirroring, through platforms like Apple CarPlay and Android Auto, offers seamless smartphone integration, providing a familiar and connected experience. On the other hand, embedded IVI systems offer dedicated, integrated solutions with deeper vehicle integration and enhanced reliability. During this session, Eva aims to uncover which system better aligns with user needs, guiding future automotive infotainment development.
Eva leads the product management team for TomTom Cockpit SDK, which enables carmakers to build and scale immersive in-vehicle infotainment (IVI) experiences across all displays in the vehicle. By providing a full suite of configurable, automotive-grade IVI applications as well as easy-to-use tooling for carmakers to add their own branded look and feel, TomTom Cockpit SDK has reduced end-to-end IVI software time-to-market from years to just 12-months – and even less when collaborating with our trusted hardware partners. Eva is passionate about developing partnerships and innovating on behalf of customers. With a background in law and diplomacy, Eva’s experience spans strategic development and product management across the public sector, e-commerce, and automotive.