The presentation highlights the pivotal role of software in enhancing user experiences by offering flexible, adaptable, and personalized mobility services. Rosemary will delve into how software drives user-centric innovations in connected services, shared mobility, automated driving and alternative drives. She will show a glimpse of how we leverage Artificial Intelligence in elevating mobility experiences. Additionally, she will also address the market potential of software in the mobility ecosystem and discuss software-based business models.

Discover how:

• Software enhances user experiences through flexibility and personalization in mobility services
• Artificial Intelligence elevates mobility experiences through innovative applications
• The market potential and business models of software in the mobility ecosystem