STREAM A | Case Study: UX – Automotive x Tech Company

Session

STREAM A | Case Study

Monday, June 16

11:50 AM - 12:15 PM

Live in Berlin

Less Details

This presentation not only explores the broader shift that is happening to automotive businesses – from traditional to mechatronic tech businesses but also delves into Jaguar Land Rover’s (JLR) strategy. From a business standpoint, emphasizing

cross-disciplinary team collaboration for shaping intelligent and personalized user experiences is core to developing cars of the future, and this itself leads to business transformation. Join a comprehensive discussion that navigates the evolving landscape,

illuminating the intersection of technology, design, and business strategy, and how to enhance customer experiences in the automotive realm, while gaining insights into the highs and lows of the integration process.

In this presentation, you will learn more about:

The evolution of automotive businesses
The intersections of technology and business strategy to elevate customer experiences
JLR’s approach to personalized user experiences

Presentation

Speaker

Alan Armstrong

Technical Specialist - Connected Intelligent HMI, Jaguar Land Rover

I am a technical leader who is always eager to discover and apply new technologies and processes to solve novel engineering problems with my teams.

The product area I am responsible for is the intelligent and connected user experience at Jaguar Land Rover (JLR). This means using software and HMI in a connected eco-system to understand each of our individual customers so that their experience is one that has been tailored just for them.

Prior to my current role I was a charging system engineer at JLR and prior to that I worked for a company in the field of super high precision optics for telescopes. Due to the opportunities I've had to work in such a diverse range of projects I've had chance to learn about UX definition, HMI development, systems engineering, software engineering, electrical/electronics design and delivery, metrology and project management.

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Company

Jaguar Land Rover

TWO DISTINCT MODERN LUXURY BRANDS We are reimagining the future of modern luxury by design through our two distinct, British brands. Our brands are steeped in a rich tapestry of timeless designs that resonate with people, creating an emotional attachment, an intimacy, that is truly unique on the global stage. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008. Two brands. Two distinct personalities. Both connected by the elements of quality and sustainability that underpin Jaguar Land Rover’s future of modern luxury by design.

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