STREAM B | Case Study
Thursday, June 27
02:30 PM - 03:00 PM
Live in Berlin
Less Details
This presentation not only explores the broader shift that is happening to automotive businesses – from traditional to mechatronic tech businesses, but also delves into Jaguar Land Rover’s (JLR) strategy. From a business standpoint, emphasizing cross-disciplinary team collaboration for shaping intelligent and personalized user experiences is core to developing cars of the future and this itself leads to business transformation. Join a comprehensive discussion that navigates the evolving landscape, illuminating the intersection of technology, design, and business strategy, and how to enhance customer experiences in the automotive realm, while gaining insights into the highs and lows of the integration process.
Main takeaways:
Alan is a technical leader who is always eager to discover and apply new technologies and processes to solve novel engineering problems with my teams.
The product area I am responsible for is the intelligent and connected user experience at Jaguar Land Rover (JLR). This means using software and HMI in a connected ecosystem to understand each of our customers so that their experience has been tailored just for them. Before my current role, I was a charging system engineer at JLR and before that, I worked for a company in the field of super-high precision optics for telescopes. Due to the opportunities I've had to work in such a diverse range of projects I've had a chance to learn about UX definition, HMI development, systems engineering, software engineering, electrical/electronic design and delivery, metrology, and project management.