Franziska Braun is a research associate in the team for “Innovation Design” at the Fraunhofer Institute of Industrial Engineering. Her work focuses on the value-oriented design of innovative products and services. She studied industrial and strategic design and is currently doing her PhD at the University of Stuttgart on the issue of interdisciplinary development processes for radically innovative products.

The Fraunhofer Society, based in Germany, is the world's leading organization for application-oriented research. With its focus on future-relevant key technologies and on the exploitation of the results in business and industry, it plays a central role in the innovation process. As a guide and source of inspiration for innovative developments and scientific excellence, it helps shape our society and our future. The organization, founded in 1949, currently operates 75 institutes and research facilities in Germany. Around 29,000 employees, mostly with science or engineering training, develop an annual research volume of 2.8 billion euros.